Terms and Conditions

1. Acceptance of Terms

By accessing or using the Private Fire website, mobile application, or any related services (collectively, the "Services"), you agree to be bound by these Terms and Conditions. If you do not agree to these terms, please do not use our Services. Your continued use of the Services following any updates to these Terms constitutes your acceptance of those changes.

2. Description of Services

Private Fire provides private wildfire protection services to qualifying property owners in high-risk areas of California. Our Services include, but are not limited to, private wildfire defense deployment, emergency response coordination, fire risk monitoring, property hardening assessments, and priority alert notifications. Private Fire operates independently of public fire agencies and offers supplemental protection services to subscribed members.

3. Eligibility

To use our Services, you must be at least 18 years of age, a current resident of the State of California, and a legal owner or authorized representative of the property you wish to protect. By creating an account or placing a bid, you represent and warrant that you meet all eligibility requirements. Private Fire reserves the right to verify eligibility and to suspend or terminate accounts that do not comply.

4. Coverage Applications and Service Slots

Private Fire offers a limited number of annual protection slots — currently capped at 300 — allocated through a competitive coverage application process. The minimum starting coverage amount is $10,000 per year. Applications are submitted per ZIP code area and the highest applicants at auction close secure service slots for the following 12-month period. Applications are binding once submitted. If your application is outranked, you will be notified and may increase your coverage amount before the auction closes. Private Fire reserves the right to adjust slot limits, minimum coverage amounts, and auction timelines at its sole discretion with reasonable notice.

5. Payment Terms

Payment is collected from winning bidders within 48 hours of auction close. Accepted payment methods are listed at checkout. Fees are non-refundable once a service slot is confirmed and the service period has begun. If payment fails, your slot may be forfeited and offered to the next highest bidder. Annual renewals are offered to existing members at a rate determined by subsequent auction results or a renewal pricing schedule communicated 60 days in advance.

6. Service Limitations and Disclaimer

Private Fire services are supplemental in nature and are not a replacement for public fire department or government emergency services. While we strive to provide the highest level of protection, we cannot guarantee the prevention of fire damage, property loss, or personal injury. Emergency deployment is subject to conditions including active incidents, access constraints, personnel availability, and force majeure events. Private Fire expressly disclaims any warranties, express or implied, regarding outcome or coverage guarantees.

7. User Accounts and Security

You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You agree to notify Private Fire immediately at info@privatefire.com if you suspect any unauthorized access or breach. Private Fire is not liable for any loss or damage arising from your failure to safeguard your account. You may not share, sell, or transfer your account or service slot to another party without prior written consent from Private Fire.

8. Intellectual Property

All content on the Private Fire platform, including text, graphics, logos, imagery, software, and data compilations, is the exclusive property of Private Fire or its licensors and is protected by applicable intellectual property laws. You may not reproduce, distribute, modify, or create derivative works of any content without express written permission. Limited personal, non-commercial use is permitted solely for evaluating our Services.

9. Limitation of Liability

To the maximum extent permitted by applicable law, Private Fire and its officers, directors, employees, and agents shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, property, or data. In no event shall Private Fire's total liability to you exceed the amount you paid for the Services in the 12 months preceding the claim.

10. Indemnification

You agree to indemnify, defend, and hold harmless Private Fire and its affiliates, officers, agents, and employees from and against any claims, liabilities, damages, losses, costs, or expenses (including reasonable attorneys' fees) arising out of or in any way connected with your access to or use of the Services, your violation of these Terms, or your infringement of any third-party rights.

11. Governing Law

These Terms and Conditions shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law provisions. Any disputes arising under or related to these Terms shall be subject to the exclusive jurisdiction of the state and federal courts located in Los Angeles County, California.

12. Changes to Terms

Private Fire reserves the right to modify these Terms and Conditions at any time. We will provide notice of material changes by updating the "Last Updated" date at the top of this page and, where appropriate, by sending an email notification to registered users. Your continued use of the Services after changes take effect constitutes your acceptance of the revised Terms. We encourage you to review these Terms periodically.

13. Contact Us

If you have questions or concerns about these Terms and Conditions, please contact us:

Email: info@privatefire.com

Phone: 818-414-1980

Mailing Address: Private Fire, Los Angeles, California